N.Y. Vehicle & Traffic Law Section 404-S
Issuance of distinctive “I Love New York” plates

1.

Any person residing in this state shall, upon request, be issued a distinctive “I Love New York” license plate. The design of such distinctive plate shall be developed by the commissioner in cooperation with the commissioner of the department of economic development and shall utilize the phrase “I Love New York”, and/or a representative logo, in a manner consistent with usage thereof by the department of economic development and tourist promotion agencies recognized pursuant to Economic Development Law § 163 (Recognition of tourist promotion agencies)section one hundred sixty-three of the economic development law.

2.

A distinctive plate issued pursuant to this section shall be issued in the same manner as other number plates upon the payment of the regular registration fee prescribed by section four hundred one of this article provided, however, that an additional annual service charge of fifteen dollars shall be charged for such plate. Such service charge shall be deposited to the credit of the department of economic development and shall be made available for services and expenses for tourism marketing as provided for in subdivision sixteen of Economic Development Law § 100 (General powers of department)section one hundred of the economic development law provided, however, that the department of economic development shall reimburse the department an amount not to exceed six thousand dollars for costs associated with the production of such plate.

3.

A distinctive plate issued pursuant to this section to a person who purchases a lifetime license pursuant to section 11-0702 of the environmental conservation law or a lifetime vehicle access pass, also known as a lifetime empire passport, pursuant to article thirteen of the parks, recreation and historic preservation law between January first, two thousand fourteen and December thirty-first, two thousand fourteen shall be issued in the same manner as other number plates upon the payment of the regular registration fee prescribed by § 401 (Registration of motor vehicles)section four hundred one of this article; provided, however, that commencing upon the third registration period after the initial issuance of such plate, an additional annual service charge of fifteen dollars shall be charged for such plate. Such service charge shall be deposited and made available in the same manner as set forth in subdivision two of this section. Additionally, such person shall be exempt from the payment of (a) the twenty-five dollar fee required to be paid for the issuance of a set of reflectorized number plates pursuant to paragraph a of subdivision three of § 401 (Registration of motor vehicles)section four hundred one of this article, and

(b)

the fee of three dollars and twenty-five cents for the issuance of a new set of number plates pursuant to paragraph b of subdivision three of § 401 (Registration of motor vehicles)section four hundred one of this article.

4.

A person who, prior to January first, two thousand fourteen, possesses a lifetime license pursuant to Environmental Conservation Law § 11-0702 (Lifetime hunting, fishing, trapping, archery and muzzle-loading licenses)section 11-0702 of the environmental conservation law or a lifetime vehicle access pass, also known as a lifetime empire passport, or a three or five year vehicle access pass pursuant to article thirteen of the parks, recreation and historic preservation law shall, on request between April first, two thousand fourteen and March thirty-first, two thousand fifteen, be issued a distinctive plate pursuant to this section in the same manner as other number plates upon the payment of the regular registration fee prescribed by section four hundred one of this article; provided, however, that commencing upon the third registration period after the initial issuance of such plate, an additional annual service charge of fifteen dollars shall be charged for such plate. Such service charge shall be deposited and made available in the same manner as set forth in subdivision two of this section. Additionally, such person shall be exempt from the payment of the fee of three dollars and twenty-five cents for the issuance of a new set of number plates pursuant to paragraph b of subdivision three of § 401 (Registration of motor vehicles)section four hundred one of this article.

5.

Any New York resident who possesses a hunting, fishing or trapping license issued pursuant to title seven of article eleven of the environmental conservation law or an annual vehicle access pass, also known as an empire passport, pursuant to article thirteen of the parks, recreation and historic preservation law shall, upon request, be issued the distinctive plate available to a person who purchases a lifetime license or passport, which shall be issued in the same manner as other number plates upon the payment of the regular registration fee prescribed by § 401 (Registration of motor vehicles)section four hundred one of this article; provided, however, that an additional annual service charge of fifteen dollars shall be charged for such plate. Such service charge shall be deposited and made available in the same manner as set forth in subdivision two of this section. * NB There are 4 § 404-s’s

Source: Section 404-S — Issuance of distinctive "I Love New York" plates, https://www.­nysenate.­gov/legislation/laws/VAT/404-S (updated Sep. 22, 2014; accessed Apr. 27, 2024).

401
Registration of motor vehicles 401‑A
In-transit permits 401‑B
Registration of tow trucks 402
Distinctive number 402‑A
Facsimile license plates 403
Number plates continued 403‑A
Temporary indicia of registration 403‑B
Sales of special number or distinctive license plates by certain dealers 404
Issuance of special number plates 404‑A
Registration of motor vehicles of severely disabled persons 404‑AA
Distinctive plates for members of the Catholic War Veterans of America 404‑B
Distinctive plates for volunteer firefighters 404‑BB
Distinctive Cystic Fibrosis Foundation license plates 404‑C
Distinctive plates for former prisoners of war 404‑CC
Distinctive “Cure Childhood Cancer” plates 404‑D
Distinctive plates for members of the organized militia and reserve 404‑DD
Distinctive plates for members of AMVETS 404‑DD*2
Mental illness anti-stigma license plates 404‑E
Distinctive plates for purple heart recipients 404‑EE
Distinctive “West Indian American Day Carnival” license plates 404‑EE*2
Distinctive Down’s syndrome awareness license plates 404‑EE*3
Distinctive “September eleventh, two thousand one remembrance” license plates 404‑EE*4
Distinctive “Jamaican bobsled team” number plates 404‑F
Distinctive plates for members of volunteer ambulance services 404‑G
Distinctive plates bearing the words “Birthplace of Baseball” 404‑H
Distinctive plates for members of the Jewish War Veterans of America 404‑I
Distinctive plates for gold star mothers 404‑J
Registration and issuance of special number plates for veterans who survived the Pearl Harbor attack 404‑K
Distinctive plates for Marine Corps League members 404‑L
Distinctive regional design plates 404‑M
Distinctive license plates commemorating the World University Games 404‑N
Issuance of distinctive conservation plates 404‑O
Distinctive “Olympic Spirit” license plates 404‑OO
Deposit of service charges for distinctive license plates 404‑P
Distinctive “Animal Population Control Fund” license plates 404‑P*2
Distinctive plates for congressional medal of honor recipients 404‑Q
Distinctive “drive for the cure” license plates 404‑Q*2
Distinctive plates for the council on the arts 404‑R
Distinctive “foreign organization” license plates 404‑R*2
Distinctive plates for New York state licensed dentists who are members of the New York State Dental Association 404‑S
Issuance of distinctive “I Love New York” plates 404‑S*2
Issuance of distinctive plates for agriculture 404‑S*3
Distinctive “drive out diabetes” license plates 404‑S*4
Distinctive plates for the Saratoga national cemetery honor guard association 404‑T
Distinctive marine and coastal district of New York license plates 404‑T*2
Distinctive conserve habitat license plates 404‑T*3
Distinctive “peace at home” license plates 404‑U
Distinctive “keep kids drug free” license plates 404‑U*2
Distinctive “national multiple sclerosis society” license plates 404‑U*3
Distinctive gift of life license plates 404‑U*4
Distinctive “Erie canal” license plates 404‑V
Distinctive plates for water rescue team members 404‑V*2
Distinctive plates for the United States Naval Armed Guard 404‑V*3
Distinctive plates for the arts and cultural institutions and museums 404‑V*4
Distinctive plates for members of the Eighth Air Force Historical Society 404‑V*5
Issuance of distinctive “Discover Queens” license plates 404‑V*6
Distinctive autism awareness license plates 404‑V*7
Distinctive “Love your library” plates 404‑W
Distinctive plates for war on terror veterans 404‑W*2
Distinctive plates for Persian Gulf veterans 404‑X
Distinctive “Ducks Unlimited” license plates 404‑Y
Distinctive plates for veterans of the Iraq War and veterans of the Afghanistan War 404‑Y*2
Distinctive “Appalachian Trail” license plates 404‑Y*3
Distinctive plates for members of the Kiwanis International 404‑Y*4
Distinctive plates for conspicuous service cross recipients 404‑Y*5
Distinctive lupus awareness license plates 404‑Y*6
Distinctive sickle cell disease awareness license plates 404‑Z
Distinctive “Elks Association” license plates
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Accessed:
Apr. 27, 2024

Last modified:
Sep. 22, 2014

§ 404-S’s source at nysenate​.gov

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