N.Y. Alcoholic Beverage Control Law Section 61-C
Brand owner’s license


Any person with a federal basic permit may apply to the liquor authority for a brand owner’s license. Such license shall authorize the holder thereof to:

1.

contract with a licensed manufacturer of alcoholic beverages in this state for the purposes of manufacturing such products as provided in § 103 (Provisions governing manufacturers)section one hundred three of this chapter;

2.

appoint a licensed wholesaler authorized to sell and deliver alcoholic beverages in this state as exclusive brand agent for the purposes of soliciting, negotiating, and receiving payments for the sale of alcoholic beverages to retail licensees for on-premises or off-premises consumption;

3.

sell such alcoholic beverages to licensed wholesalers authorized to sell and deliver alcoholic beverages in this state appointed as exclusive brand agent and be remitted payments for such sales; and

4.

the authority is hereby authorized to promulgate rules and regulations to effectuate the purposes of this section.

Source: Section 61-C — Brand owner's license, https://www.­nysenate.­gov/legislation/laws/ABC/61-C (updated Dec. 26, 2025; accessed Jan. 3, 2026).

Verified:
Jan. 3, 2026

Last modified:
Dec. 26, 2025

§ 61-C. Brand owner's license's source at nysenate​.gov

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