N.Y. General Business Law Section 1520
Definitions

For the purposes of this article, the following terms shall have the following meanings:

1.

“Addictive feed” shall mean as defined in subdivision one of § 1500 (Definitions)section fifteen hundred of this chapter.

2.

“Addictive feature” shall mean an addictive feed, autoplay, and/or infinite scroll.

3.

“Addictive feature platform” shall mean a social media platform which offers or provides covered users an addictive feed, autoplay, and/or infinite scroll as a significant part of the services provided by such social media platform.

4.

“Autoplay” shall mean when content is automatically played without any manual input from a covered user.

5.

“Content” shall have the same meaning as subdivision two of § 1100 (Definitions)section eleven hundred of this chapter.

6.

“Covered operator” shall mean any person, business, or other legal entity and its agents and affiliates who operate or provide an addictive feature platform.

7.

“Covered user” shall mean a user of an addictive feature platform in New York, not acting as an operator, or agent or affiliate of the operator of such addictive feature platform or any portion thereof.

8.

“Infinite scroll” shall mean when a feed or landing page, whether or not such feed is addictive as defined in subdivision one of this section, automatically loads and displays additional content at the bottom or other visible end of such feed or landing page from the prospective of the user without any manual input, other than scrolling, from a user.

9.

“Social media platform” shall have the same meaning as subdivision five of § 1100 (Definitions)section eleven hundred of this chapter. * NB Effective January 1, 2027

Source: Section 1520 — Definitions, https://www.­nysenate.­gov/legislation/laws/GBS/1520 (updated Feb. 27, 2026; accessed Feb. 28, 2026).

Green check means up to date. Up to date

Verified:
Feb. 28, 2026

Last modified:
Feb. 27, 2026

§ 1520. Definitions's source at nysenate​.gov

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